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Retail Congress MENA
RCM26 · 5 and 6 October 2026 · The Ritz-Carlton, DIFC · took place

The programme

The RCM26 programme took place over two days on Level Up, in the Samaya Ballroom A and B. Every session has its takeaways online, and MECSR members can watch each one in full.

The RCM27 programme will be announced here. Register interest to hear first.

Day 1 Monday 5 October

  1. 09:001 h
    Registration and coffeeExhibition Hall
  2. 10:0015 min
    Opening ceremonyOpening Ceremony and WelcomeFull recording for MECSR members
  3. 10:1510 min
    Chairman's messageChairman's MessageFull recording for MECSR members
  4. 10:2510 min
    President's messagePresident's MessageFull recording for MECSR members
  5. 10:3515 min
    KeynoteDubai's Retail and Tourism Agenda: The View from the CityFull recording for MECSR members
  6. 10:5045 min
    Headline firesideThe Human Future: AI, Happiness and How We Will Live, Work and GatherFull recording for MECSR members
  7. 11:3525 min
    FiresideNEXT | Leading Through the New RealitiesFull recording for MECSR members
  8. 12:0030 min
    PanelCapital and Confidence: Navigating the Region's Next ChapterFull recording for MECSR members
  9. 12:3020 min
    FiresideBrand Retail in the Gulf: Sustaining Growth in a More Demanding MarketFull recording for MECSR members
  10. 12:5020 min
    FiresideRight in the Heart: Reinventing a Legacy Mall for Modern RetailFull recording for MECSR members
  11. 13:1020 min
    PanelAI in Retail: Levelling Up the OperationFull recording for MECSR members
  12. 15:0030 min
    Sponsor recognition
  13. 15:301 h
    MECSR members' annual general meeting
  14. 18:0010 min
    Exhibition closes for the day

Day 2 Tuesday 6 October

  1. 09:001 h
    Registration and coffeeExhibition Hall
  2. 10:0010 min
    Day 2 Opening and Welcome
  3. 10:3020 min
    PanelThe Leadership Conversation: What It Takes to Lead Retail at ScaleFull recording for MECSR members
  4. 10:5020 min
    PanelBetting Big on the Gulf: Brands, Markets and the PlansFull recording for MECSR members
  5. 11:1020 min
    PanelThe Holy Cities Opportunity: A New Generation of Retail for Visitors and ResidentsFull recording for MECSR members
  6. 11:3030 min
    PanelThe Operator's Playbook: Unlocking the Full Potential of Every AssetFull recording for MECSR members
  7. 12:0020 min
    PanelThe Next Wave: Retail, Dining and Destinations Reshaping the MallFull recording for MECSR members
  8. 12:2020 min
    Closing
  9. 18:001 h
    MECSR MENA Awards cocktail receptionExhibition Hall foyer
  10. 19:002 h 30 min
    MECSR MENA Awards gala dinner and presentation →
  11. 22:0040 min
    Exhibition closes: farewell

Times are Dubai time (UTC+4), as published in the official agenda. The lock marks sessions MECSR members can watch in full.

Be in the room for RCM27.Dates to be announced. Register your interest to hear first.Register interest