RCM26Day 1 · 5 October 2026 · Opening ceremony
Opening Ceremony and Welcome
About the session
David Macadam, Chief Executive Officer of MECSR, opens the 32nd Retail Congress MENA with one question for the room: who runs retail in 2040? He sets out the Level Up theme and the case for honouring the people who will lead the industry next, and thanks the MECSR team behind the congress. Introduced by Richard Dean, Master of Ceremonies.
“Who runs retail in 2040? I want you to all ask that question of yourself.”
More from Day 1
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