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Retail Congress MENA
RCM26Day 1 · 5 October 2026 · Chairman's message

Chairman's Message

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About the session

Dr Younis Al Mulla, Chairman of MECSR, delivers the Chairman's Message in Arabic. He describes a better-informed consumer who expects a seamless experience, and the need to bring the store, technology, artificial intelligence and the human experience together while keeping people at the centre.

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