Baiju Pappachan

Founder, Managing Director, Raffle Tech & BUZ Marketing

Baiju Pappachan is Founder and Managing Director of BUZ Management & Marketing Consulting (BUZ MMC), a 21-year-old strategic marketing and communications firm rooted in the region's retail sector, and of Raffle Tech, an AI-first start-up that manages promotions, retention programmes and digital raffles across retail. A regular columnist and conference speaker, he focuses on AI-led customer engagement and retail transformation.