RCM26Day 1 · 5 October 2026 · Panel
AI in Retail: Levelling Up the Operation
Three takeaways
- 01Nevzat Yavan said adoption is far ahead of value: citing McKinsey, nine in ten companies use AI but only 37 per cent see any profit impact, and the obstacles are culture, organisation, data and leadership, not technology.
- 02Baiju Pappachan described how Raffle Tech uses AI agents to read and verify receipts from thousands of retailers in multi-mall promotions, escalating flagged issues to a human for judgement.
- 03Define the problem and unify your data first: Setric, presented by Hamdi Kulahcioglu, brings leases, footfall, turnover, campaigns and tenant mix into one platform, and Nevzat Yavan's closing advice was to change mindset and start now.
About the session
Artificial intelligence is now embedded in how retail operates, from the platforms that run a shopping centre to the tools behind a brand's range, pricing and customer relationship, and the leaders using it are seeing results in live operations. Leaders putting it to work describe what they have built and deployed, what they have learned, what it has changed for their customers and their teams, and where they expect the biggest gains still to come.
“Using AI is not the same as making money with AI.”
From the room
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